This is to thoroughly implement the deployment of General Secretary Xi Jinping’s “Beautiful China” strategy, and the instructions of the Party Central Committee and the autonomous regional government to vigorously develop the Tibetan cultural industry and further expand the tourism projects. It highlights the main theme of praising the Communist Party of China, socialism and the reform and opening up, vigorously promotes and displays the magical beauty of the western part of Shigatse and the long-standing cultural landscape, as well as the rich folk culture and profound historical culture. For this, a tourist cultural activity “Feel Tibet While Riding in Lhatse” was planned to disseminate the county and build a cultural tourism brand based on the great changes in the Shigatse region. The activity can also facilitate the development of the tourism and culture industry of Lhatse and Shigatse, and thus help realize the leapfrog growth of all-for-one tourism and economy of the city.